These days, having a website without paying any attention to SEO (Search Engine Optimization) is neither a smart nor a profitable move. And when it comes to SEO and the ranking of your website, writing SEO-friendly blogs is not all it takes to make it – the loading speed is of great importance, as well. Did you know that most people will leave a website if a page/post takes more than three seconds to load? As it turns out, the loading speed is an important part of any consumer’s decision-making process. After all, many of them will click the back button even before your site loads, leaving your products/services unnoticed. Given this fact, it only makes sense that working on optimizing your WP website and decreasing page loading time is not a voluntary task – it’s a mandatory one!
1. Optimizing your WP website begins with the right hosting plan
People say that the first step is always the most important one and that philosophy very much applies to this situation, as well. Mind you that the focus isn’t put just on choosing a hosting company – quite the contrary. You could choose the best hosting company and still not get the results you want. More often than not, the problem lies in choosing the wrong hosting plan.
Website owners who are using shared hosting plans are more likely to suffer from slower loading speed simply because there are dozens, if not hundreds of websites that are being hosted on that server. Instead of opting for the cheapest hosting out there, try to assess your website’s needs and potential, and choose a plan that can handle traffic spikes. Get this step wrong and all of your other efforts to optimize your WordPress website will be in vain. Failing would be a shame, considering how many great hosts you have at your disposal, including Bluehost and SiteGround – some of the most famous hosts out there.
2. Keep the number of plugins to a minimum
It’s a well-known fact that WordPress plugins are of huge help and each one of them comes with a plethora of cool and equally beneficial features. But that doesn’t mean that you need all of them. In fact, the more plugins you have, the greater the possibility of your website slowing down. The sheer number of plugins isn’t the only culprit, though.
A lot of plugins have garnered unfavorable reputation precisely because they are known for negatively affecting the loading speed. The reasons behind this are many, but only some of them include:
- Bad coding
- Calls to external servers
- An update of your WordPress database
If you have hired professional help, such as the one wpfullcare.com and similar companies offer, you could have someone working on the incompatibility issues and monitoring your plugins. In fact, they will work on monitoring your website and fixing any small glitches that occur. But there’s only so much anyone can do if you keep on installing unnecessary plugins. This way, optimizing your WP website will be a long process.
3. Opt for a fast and optimized WordPress theme
Unless you want to add unnecessary weight to your page by using a design that has been coded badly, you really need to make an effort when it comes to finding a fast and well-optimized WordPress theme. The wrong design could easily add a couple of seconds to page loading time, and you were already warned that three seconds are probably all you have at your disposal if you want to keep your website visitors interested. The truth about growing your business online is that you always have to stay ahead of the competition – and with a responsive theme, you will be well on your way.
By choosing a design that is optimized for not only computers and tablets, but also mobile users, you would ensure great user experience, and that usually comes with a plethora of benefits of its own.
4. Work on image optimization
There is nothing better than images to break up long pieces of text and make it more readable. Besides, it’s a proven fact that people love seeing a page/post with images as opposed to the one whose reading seems more like a school assignment than pleasure. So using images is great – it’s how you use them that matters.
Some images can take a very long time to load, slowing down your page loading time beyond every measure since they take up a lot of storage. Luckily, WordPress has thought of everything since it introduced a couple of plugins that deal with image optimization. Whether you use Lazy Load, WP Smush.it or some third choice is up to you! Just conduct your research as not all of them come with the same features and set of specifications. WP Smush.it, for example, can slow down your website while it’s running; Lazy Load, on the other hand, only loads the images when the area becomes visible to users.
These were just a few prime examples of what you can do to optimize your WP website! There sure are some more ways to achieve this goal – both big and small. What a well-optimized website will bring you is fast loading time, which will have very favorable effects on your ranking. And this will most likely be the point where your website will simply take off, witnessing more traffic and better conversion rates. All of that will serve one purpose in the end – turning your business into a money-making machine. Who knew that it all started with optimizing your WP website?