Marketing is an important part of the business which can’t be ignored. It can make a significant difference in the growth and success of the company. Living in a world of technology, it is important for businesses to opt for digital marketing, which can influence the decisions of the audience I purchasing your products and services.
Digital marketing is a vast concept. To stand out in the completive market of the digital world, marketers need to understand digital marketing. To put it in simple words, digital marketing is a way to reach out to people through new media, providing them simple and clear information which can solve their problems.
Digital marketing is a cost-effective way of marketing. It is important for marketers to stay updated on the recent trends of marketing in the digital world to increase their reputation in the digital world. Using strategic planning, businesses are attracting customers with better marketing and advertising.
Keeping up with the changing trends of marketing will not just help businesses in marketing their brand effectively, but it can also add a competitive edge to the business. So without further delay, let’s discuss some of the digital marketing strategies.
1. Voice search
With the introduction of smart phones, voice search is continually gaining popularity. Voice search is implemented in two ways today—one where smart speakers such as Google home, Microsoft’s Cortana or Amazon’s Alexa provide immediate answers to a query and second, is the one installed in our smart phones such as Google’s assistant, Apple’s Siri and more displaying answers in the search results.
Videos, including animated and live, have become one of the most used and benefiting trends of digital marketing and are likely to grow in the coming years. They are highly engaging and attracts the attention of the audience in a matter of 30 seconds.
Live videos are highly preferred among all the other types of video marketing as it directly connects the audience with the entrepreneur. For example, if you want to attract the audience on social media, you can start a live video which gives you an opportunity to attract potential customers.
3. Artificial intelligence
Artificial intelligence is used in business enables entrepreneurs to turn mundane tasks easier for the employees. Jobs, including social media posts scheduling, sending emails to business prospects, and answering customer’s inquiries, have been automated with the help of artificial intelligence.
Besides that, businesses are taking advantage of AI to analyze data and customer behavior from social media platforms and more to enhance their marketing strategies for better growth of the business.
4. Smarter chat
Although a part of Artificial intelligence, chatbots are highly used by businesses providing a better experience to the customers. They allow marketers to better engage with the customers providing them real-time assistance and support once they ask a question regarding any product or services. According to research, almost 45% of the customer prefer talking to chatbots as they are easier to talk to. They can recall the buyer’s history and do not lose patience when a lot of questions are asked about a subject.
In the interconnected world of businesses, the audience wants brands to maintain transparency in the business process, and any misinformation provided in the content regarding the business can have a significant drawback on the sales.
Many companies use Wikipedia as a marketing platform to attract the audience to the business. They create a Wikipedia page to deliver authentic and reliable information that attracts buyers to the business, making them regular customers of the organization.
6. Augmented and virtual reality
Augmented reality and virtual reality is used in many advertisements and has gained popularity since its use in Pepsi’s ad posted on the bus stands in London. It is a graphic element where the static or unreal environment is brought to life with the help of software. Augmented reality and virtual reality offers better customer experience triggering the imagination of the customer. This trend is not something new, but it has become the most utilized trend in the marketing world.
In order to stand stiff in the raging sea of businesses, it is important for entrepreneurs to adopt new trends for marketing to be able to attract the attention of the audience. It is important to keep a look out for your competitors and similar industries to learn from their marketing ways and work accordingly to make sure it can achieve the desired results and achieve your marketing goals.